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Our Story

Where it began: A Journey of Empowering Working Mothers

our journey began with a shared passion for balancing family and career. Founded in 2009 by Dr. Chinen Rina, a respected pediatrician, and Aizawa Naoko, a human factors engineer, our brand was born out of the unique perspective of two exceptional professional women who are also devoted mothers.

Our mission: Promoting Advanced Breastfeeding for Mothers

At Yoboo, we are on a mission to empower mothers in the new era by promoting advanced breastfeeding practices. Guided by renowned institutions such as the Japan Life Science Co., Ltd., the Society, the Asian Pediatric Association, and the Japanese Gynecological Association, we focus on breastfeeding and scientific feeding to ensure optimal nutrition and healthy development for babies.

Our Commitment: Care, Comfort, and Convenience

We have expanded our product offerings to provide parents with a one-stop shop for all their essential needs, ensuring the utmost care and comfort for both mom and baby. From advanced breast pumps to ergonomic feeding accessories, Yoboo strives to make breastfeeding and scientific feeding more convenient and comfortable for working mothers.

Community and Support: Supporting Each Other on the Motherhood Journey

At Yoboo, we believe in the power of community. We are not just a brand; we are a group of mothers supporting each other through the joys and challenges of motherhood. Our blog, social media platforms, and events foster connections, provide valuable insights and create a nurturing environment where mothers can find resources, information, and inspiration.

Trust and Quality: Your Partner in Motherhood

We understand the importance of trust when it comes to your baby's nutrition. That's why we prioritize safety, reliability, and effectiveness in everything we do. Our products are developed under the guidance of experts and adhere to the highest standards of quality. When you choose Yoboo, you can trust that you are choosing a partner in your motherhood journey, dedicated to making the experience easier, healthier, and more fulfilling for working mothers.

Join Yoboo: Nourishing Your Baby, Nurturing Their Growth

We are honored to be a part of your motherhood journey. Join the Yoboo community and let us support you in nourishing your baby and nurturing their growth. Together, we can make the experience of motherhood a joyful and empowering one.